atypical media organization

The term “media organization” means “a person or entity engaged in disseminating information to the general public through a newspaper, magazine, other publication, radio, television, cable television, or other medium of mass communication.” (2 USCS § 1602).  Media institutions can also be seen as being involved in the production, exchange and reproduction of meaning. massmedia
Therefore, the non-profit Wallingford Public Access Association is a media organization, however as a media organization, we are influenced differently by affluence, consumption patterns and social class. Even though our primary distribution medium is TV we are not classified as ‘mass media’ for several reasons; predominantly because citizens control the content and distribution is physically limited to hyper-local territories by cable providers. Citizens unlike journalists are autonomous. Media professionals in an media organization are constrained by 1) Profitability – all producers are to an extent vulnerable to commercial pressures and 2) the codes of practice designed to prevent unacceptable standards of production or irresponsible behavior.

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *