We just experienced our first intentional fundraising for the direct work of WPAA-TV. Our lessons learned include:
Donors who know us and had the means were generous. Several gave from limited means because they know us. The mystery is that several who have been helped made no gesture of support. Did they not understand the messaging that we may disappear or the timeline of the debt or do they still just not get what we do? They did not even congratulate us on our winning Best in the USA. Is this a reflection on us, social media, or our messaging? Where do we go from here? Input needed.
1) Tell a story about the future – if we stay funded. 🤩
What would happen if our vision of the future is realized? If we accomplished your mission, achieved your goals, and solved the problems we set out to solve.
What does that look like? Feel like? Smell like? How do you feel? How do others feel?
2) Tell a story about the future – if FCC Rule-Making becomes a reality. 😰
With evocative and descriptive language describe the future when our doors close. What would be lost? Who would suffer? What would happen? What is paint in the picture without us in it?